Social Media Damage Control
Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone “viral”. You check it out, and indeed it is...
View ArticleBuild It and They Will Come: Social Media Promotion Strategy
While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn’t quite work that way in the world of Social Media. Yes, you can put up a Facebook page, LinkedIn...
View ArticleOlympic Competition
Thank you for reading. In the competition for your time, the Randall Craig Tipsheet vs. Olympic Anything is not exactly a fair fight. So thank you for giving the Tipsheet a “Gold” – at least for the 60...
View ArticleMomentum Marketing
What is the difference between a successful marketing campaign and an unsuccessful one? Yes, ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign...
View ArticleWebsite launch checklist
While websites aren’t new, most organizations only redesign their website every 3-4 years – which is just enough time for everyone to forget what needs to be done to properly launch it. While every...
View ArticleChecklist: 20 Top News Sharing Ideas
When there is important news, how do you share it? At the 30,000 foot level, the answer is simple: send an email and put it on Social Media. When it comes to execution, however, many organizations...
View ArticleDon’t Feed the Monster
Have you ever found yourself in an email argument with someone? Or a flamewar, where there is a public, angry disagreement between you and someone else that goes on without end? If so, you’re not...
View ArticleCrisis Communicator
When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But on Social Media, a nasty post gets broadcast everywhere. And when others...
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